How 4/20 Became The Weed-Wide Phenomenon It Is Today

Whether you’re a cannabis connoisseur or a casual user, you’re likely aware of the popular phrase “four-twenty” or “420” which has been adopted as part and parcel of modern cannabis culture. For years it has been used to denote marijuana use and celebrations, but where did this term come from? To answer this question we must take a closer look at the history of the 4/20 holiday; how it started and how it is observed in Canada today. The holiday originated in California more than thirty years ago – long before legalization – when a group of teenagers looking for a hidden patch of marijuana stumbled across a police surveillance team who were investigating them.

Thus an inside joke was born when 420 became code for enjoying pot without law enforcement present. This tradition has since grown into an international holiday, especially popular in emerging cannabis markets like Canada, with annual events held in major cities year-round. From educational seminars to consumer fairs and expositions, 420 festivities offer consumers and entrepreneurs plenty of ways to celebrate their shared interest in cannabis.

The Origin of 420 and Why It Became So Popular

The story of 4/20 dates back to the early ’70s when a group of high school students from San Rafael, California called themselves ‘The Waldos.’ They called themselves that because they used to hang out by a wall on school grounds. They received a treasure map that led them to a marijuana plant abandoned by a nearby Coast Guard service member who could no longer tend to it. The teenagers agreed to meet up after school at 4.20 pm to smoke some recreational pot while searching for the plant. This became their weekly ritual, and the term “420” was coined as code for consuming marijuana among them. In the late ’80s, High Times Magazine learned the story of the Waldos and started using the term in their publications. Since then, the iconic phrase 4/20 has become a global phenomenon and a holiday signifying the celebration of marijuana. It is often associated with events, festivals, and concerts that promote the use of the plant.

The legalization of recreational marijuana use in Canada in 2018 sparked enthusiasm and paved the way for cannabis-based events and products. The country celebrated its first 4/20 after legalization in 2019, just seven months after cannabis legalization. Since then, the number of Canadians who get their hands on cannabis products has grown steadily, and 4/20 has evolved into a national holiday. In recent years, the demand for marijuana has brought more grow-ops and dispensaries all over Canada.

Celebrate with Some Top-Notch Cannabis Today

With more places to buy high-quality cannabis products, it’s become easier for enthusiasts to access weed products. 420 has created noteworthy events that happen every year in major cities like Toronto, Montreal, and Vancouver. These events are notorious for showcasing local dispensaries and attracting people who want to experience the best of cannabis culture. 4/20 is also an opportunity for protest and activism. Cannabis advocates use the day to advocating for drug-policy reform, raise awareness about cannabis legalization, and combat negative stereotypes that sometimes surround cannabis culture. These advocates use the day reminding people that the cannabis industry has been an essential part of the country’s economy, especially in countries like Canada where the plant’s legalization has opened doors to job creation and thriving businesses.

Here’s to All the Weed Connoisseurs in Canada!

In conclusion, the 4/20 marijuana holiday has a rich history and a lasting relevance in Canada’s cannabis culture. As we continue to witness new developments in the legal status of cannabis across the world, this famous weed holiday keeps getting more appealing to marijuana enthusiasts. All we know is that the concept of 4/20 has created a shared subculture for weed enthusiasts that has brought the cannabis community closer. Whether you choose to celebrate the day with friends, at an event, or in your own personal way, 4/20 is about commemorating the love and culture of marijuana. So, to all weed smokers out there, happy 4/20!